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The Language of Online Gaming (Part 1)
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The Language of Online Gaming (Part 1)

The online gaming industry is growing at lightning speed, with new games popping up a dime a dozen. Centred on...
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Running an Online Casino Platform? These Content Marketing Tips Will Surprise You
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Running an Online Casino Platform? These Content Marketing Tips Will Surprise You

Do you know how much the online casino and betting market is worth? Maybe not, but we stretched our antennas...
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Game Localization in 2022 – A Step-by-Step Guide
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Game Localization in 2022 – A Step-by-Step Guide

Games, games, games - they equally challenge and thrill us. Some of them caught the eye of filmmakers who turned...
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Discovering the Words of the Year
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Discovering the Words of the Year

Each year brings with it fresh opportunities and new challenges, as we look to build on the progress made -...
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Why Does Media Localization Matter?
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Why Does Media Localization Matter?

Touted as an intrinsic part of worldwide brand promotion, “localization” applies to all activities involving interaction with international users. But...
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Content Marketing: Something You Could Learn from Hackers
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Content Marketing: Something You Could Learn from Hackers

An image is worth more than a thousand words, they say. Then why do we need content? And what on...
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Your Quick Guide to Localization Testing: Smart Tactics for Professionals
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Your Quick Guide to Localization Testing: Smart Tactics for Professionals

For every dollar you invest in localization, you gain $25… in ROI Want to impress users across borders with a...
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The Language of Football – A Guide
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The Language of Football – A Guide

Football is one of the most popular games on the planet, and one that is played, watched and obsessed over...
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Top 9 Localization Pitfalls to Avoid in 2022
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Top 9 Localization Pitfalls to Avoid in 2022

Want to expand abroad? Perfect, but do you know how to localize your brand and keep your brand reputation intact?...
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Is SEO a Creativity Killer? The Toils and Tribulations of Searchability and Readership
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Is SEO a Creativity Killer? The Toils and Tribulations of Searchability and Readership

How can you marry creativity and SEO? Where does the rigidity of SEO end? Can they coexist in a single...
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10 Arabic Proverbs That Make You Wiser
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10 Arabic Proverbs That Make You Wiser

A few words of wisdom to make you reflect on your own view of the world… Introduced by Immanuel Kant...
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Subtitles – Why do they Matter?
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Subtitles – Why do they Matter?

As the digital world continues to expand at a rapid rate, so does the prevalence of online video content across...
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Translation at the Crossroads: Gender Neutrality
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Translation at the Crossroads: Gender Neutrality

Gender neutrality has been troubling linguists for the last decade, and rightfully so. How do we express it? Some languages...
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Transcreation or Unconventional Translation?
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Transcreation or Unconventional Translation?

Transcreation has been associated with “creative translation”, “localization”, “adaptation”, “cultural translation”, “cultural adaptation,” or even “literary translation”. In fact, it’s...
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Can Natural Language Processing Boost Digital Marketing?
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Can Natural Language Processing Boost Digital Marketing?

Does Natural Language Processing (NLP) sound complicated? That’s because it is. NLP is, in fact, a form of artificial intelligence...
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Top Trends Shaping the Translation Industry in 2022
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Top Trends Shaping the Translation Industry in 2022

The world is changing. That’s not new. What’s rather old-new is that the translation industry is also shapeshifting. We racked...
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Can WordPress Translation Plugins Boost SEO Ranking?
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Can WordPress Translation Plugins Boost SEO Ranking?

The benefits of translation for marketing are undeniable. Translation enables you to expand your outreach and attract new users to...
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How to Translate the Untranslatable
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How to Translate the Untranslatable

The art of translating a word or phrase into another language is a beautiful, but complex one. To translate something...
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4 SEO Tips For Your Multilingual Website
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4 SEO Tips For Your Multilingual Website

Your website is the first point of contact your international audience has with your business. Setting up your website for...
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How to Build a Knock-out Localization Strategy
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How to Build a Knock-out Localization Strategy

How ‘local’ are you? How ‘local’ is local enough? That’s what you’re just about to find out. Carried away by...
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