Contemplating whether ChatGPT could be your new translation and localization companion? Amongst the various hot machine translation options available in...
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Category: Marketing Translation
By Anastasia Dimitriadou
By Anastasia Dimitriadou
Localization and Transcreation in Video Gaming
Gaming localization and transcreation have played a huge role in shaping up the gaming industry into the massive, multi-million-dollar sector...
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By Anastasia Dimitriadou
Do You Need to Be a Gamer to Translate Video Game Copy?
Video games come in various shapes and forms, each with its own particularities and subtleties. Some test your strategic thinking...
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By Anastasia Dimitriadou
Video Game Voice Over: Turning Up the Volume
Remember Tetris? Did you know it’s been around 40 years since the game was initially released? This gaming classic and...
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By Anastasia Dimitriadou
Languages
Marketing Translation
Multilingual
Official Translations
Pangea
SEO
Translation
Translators
Top 4 Hardest Languages to Translate Between Any Pair
Are you at the tender stage of translating your content and expanding your global reach, but struggle to find quality...
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By Anastasia Dimitriadou
Languages
Marketing Translation
Multilingual
Official Translations
Pangea
SEO
Translation
Translation Technology
Translators
6 Benefits of Hiring Native Speaker Translators
If there’s one thing that translation agencies frequently highlight, then that’s definitely their access to native-speaking translators of the target...
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By Anastasia Dimitriadou
Languages
Marketing Translation
Multilingual
Pangea
SEO
Translation
Translation Technology
Translators
How to Localize your Ad Campaign – A Step-by-step Guide
We’re exposed to ads so regularly it’s impossible to keep count anymore. In fact, marketing experts reveal that the average...
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By Anastasia Dimitriadou
Languages
Marketing Translation
Multilingual
Pangea
SEO
Translation
Translation Technology
Translators
Why You Should Invest in Marketing Localization in 2023
Marketers are investing in marketing localization more than ever before, and this global trend isn’t going away anytime soon. This...
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By Anastasia Dimitriadou
Popular Holiday Greetings in 4 of the World’s Most Spoken Languages
What’s your favourite holiday of the year? If you’re anything like most people, it won’t take you that long before...
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By Fares Zoghlami
The Bizarre Use of English in Japanese Advertising
Have you ever wondered why Japanese advertisements have so much English content? If you walk through any major intersections in...
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By Fares Zoghlami
The Future of eLearning and What to Expect in 2023 and Beyond
For those who don’t know what it is, eLearning is teaching that utilizes electronic means to create a more dynamic...
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By Fares Zoghlami
How Netflix’s 1899 Masterfully Conveys European Languages
Netflix was sitting on top of a gold mine when its series Dark debuted in 2017. The streaming giant’s first...
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By Fares Zoghlami
Woolseyisms and the Difficulties of Localizing Japanese Role-Playing Games
It’s easy to become emotionally attached to the characters and stories in video games. However, we often forget that the...
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By Fares Zoghlami
Film Titles That Hilariously Got Lost in Translation
The phrase “lost in translation” has been around ever since people could communicate with one another. However, it’s still as...
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By Fares Zoghlami
A Brief History of Revived Languages – From Hebrew to Wampanoag
A revived language is one whose speakers, having experienced near or permanent language extinction as either a verbal or written...
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By Fares Zoghlami
Understanding the Generational Divide – Its Impact on Slang
In a world where generational labels like “Ok, Boomer” and “Parennials” are being thrown around and becoming normalized more than...
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By Aglaia Xeni
Why humour is so hard to translate
What is really humour? Many linguists and scholars have tried to give a concrete definition of humour. However, it seems...
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By Fares Zoghlami
They Really Have a Word for Everything – the Best German Words
We’ve all heard the phrase, “The Germans have a word for everything!” But is it true? It’s hard to imagine...
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By Fares Zoghlami
A Brief History of Conlangs and Their Uses in Pop Culture
When you were a child, did you ever come up with your own language to discuss secret playground topics with...
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By Dana Ungureanu
Best Practices: How To Localize Your Digital Financial Services
Technology developments, changing consumer behaviours, the extra convenience facilitated by challenger apps like Revolut, Monzo or Nubank generated not only...
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