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Tag: transcreation

ChatGPT’s translation strengths & limitations
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ChatGPT’s translation strengths & limitations

Contemplating whether ChatGPT could be your new translation and localization companion? Amongst the various hot machine translation options available in...
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8 Smart Strategies on Reducing Your Translation Costs
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8 Smart Strategies on Reducing Your Translation Costs

You are just about to invest a big portion of your business budget in professional translation services. Great thinking! From...
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Localization and Transcreation in Video Gaming
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Localization and Transcreation in Video Gaming

Gaming localization and transcreation have played a huge role in shaping up the gaming industry into the massive, multi-million-dollar sector...
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Do You Need to Be a Gamer to Translate Video Game Copy?
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Do You Need to Be a Gamer to Translate Video Game Copy?

Video games come in various shapes and forms, each with its own particularities and subtleties. Some test your strategic thinking...
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Simplified vs Traditional Chinese – what’s best for your translation needs?
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Simplified vs Traditional Chinese – what’s best for your translation needs?

Most people in today’s time and age recognize the prominence of the Chinese language in the realm of business and...
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Video Game Voice Over: Turning Up the Volume
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Video Game Voice Over: Turning Up the Volume

Remember Tetris? Did you know it’s been around 40 years since the game was initially released? This gaming classic and...
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8 Mind-Blowing Spanish Words That Defy English Translation
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8 Mind-Blowing Spanish Words That Defy English Translation

Translation is often complicated and far from straightforward, oftentimes due to the large number of expressions used by native speakers...
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What is Game Localization Testing in its 3 Most Basic Levels?
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What is Game Localization Testing in its 3 Most Basic Levels?

Skipping game localization testing is like launching a rocket without checking the fuel – it might get off the ground,...
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Adventures in the vast and wide world of Chinese dialects
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Adventures in the vast and wide world of Chinese dialects

There are a bazillion of Chinese dialectal varieties (or 方言 – fāng yán) spoken in mainland China and beyond. And...
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Game Translation & Localization – What’s the Difference?
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Game Translation & Localization – What’s the Difference?

To translate or localize your game? That is the question. Although game translation and localization may seem similar at first...
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The 8 Most Frequent Game Localization Languages & How to Choose
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The 8 Most Frequent Game Localization Languages & How to Choose

What are the most common languages for game localization and how do you choose languages for your specific needs and...
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Brothers Grimm – A Tale on the Origin of an Ancestral Language
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Brothers Grimm – A Tale on the Origin of an Ancestral Language

If you’ve ever heard of the Grimm brothers, odds are it’s not for their highly insightful contributions to the field...
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The Game Localization Process & 22 Tips to Make it Easier
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The Game Localization Process & 22 Tips to Make it Easier

Localizing your game to match your global players’ cultural, linguistic and regional expectations is a surefire way for you to...
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Game Translation and Localization – A Definitive Guide
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Game Translation and Localization – A Definitive Guide

Embarking on your game localization journey soon and want to know your way around the territory? You’re at the right...
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Top 4 Hardest Languages to Translate Between Any Pair
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Top 4 Hardest Languages to Translate Between Any Pair

Are you at the tender stage of translating your content and expanding your global reach, but struggle to find quality...
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Learning Languages with Gaming and The Implications for Game Creators
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Learning Languages with Gaming and The Implications for Game Creators

To play or not to play? That’s the big question that has been pondered for at least a couple of...
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6 Benefits of Hiring Native Speaker Translators
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6 Benefits of Hiring Native Speaker Translators

If there’s one thing that translation agencies frequently highlight, then that’s definitely their access to native-speaking translators of the target...
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How to Localize your Ad Campaign – A Step-by-step Guide
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How to Localize your Ad Campaign – A Step-by-step Guide

We’re exposed to ads so regularly it’s impossible to keep count anymore. In fact, marketing experts reveal that the average...
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Why You Should Invest in Marketing Localization in 2023
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Why You Should Invest in Marketing Localization in 2023

Marketers are investing in marketing localization more than ever before, and this global trend isn’t going away anytime soon. This...
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Popular Holiday Greetings in 4 of the World’s Most Spoken Languages
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Popular Holiday Greetings in 4 of the World’s Most Spoken Languages

What’s your favourite holiday of the year? If you’re anything like most people, it won’t take you that long before...
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