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Tag: Copywriting

ChatGPT’s translation strengths & limitations
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ChatGPT’s translation strengths & limitations

Contemplating whether ChatGPT could be your new translation and localization companion? Amongst the various hot machine translation options available in...
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Simplified vs Traditional Chinese – what’s best for your translation needs?
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Simplified vs Traditional Chinese – what’s best for your translation needs?

Most people in today’s time and age recognize the prominence of the Chinese language in the realm of business and...
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Adventures in the vast and wide world of Chinese dialects
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Adventures in the vast and wide world of Chinese dialects

There are a bazillion of Chinese dialectal varieties (or 方言 – fāng yán) spoken in mainland China and beyond. And...
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The 8 Most Frequent Game Localization Languages & How to Choose
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The 8 Most Frequent Game Localization Languages & How to Choose

What are the most common languages for game localization and how do you choose languages for your specific needs and...
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Brothers Grimm – A Tale on the Origin of an Ancestral Language
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Brothers Grimm – A Tale on the Origin of an Ancestral Language

If you’ve ever heard of the Grimm brothers, odds are it’s not for their highly insightful contributions to the field...
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The Game Localization Process & 22 Tips to Make it Easier
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The Game Localization Process & 22 Tips to Make it Easier

Localizing your game to match your global players’ cultural, linguistic and regional expectations is a surefire way for you to...
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Game Translation and Localization – A Definitive Guide
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Game Translation and Localization – A Definitive Guide

Embarking on your game localization journey soon and want to know your way around the territory? You’re at the right...
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Top 4 Hardest Languages to Translate Between Any Pair
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Top 4 Hardest Languages to Translate Between Any Pair

Are you at the tender stage of translating your content and expanding your global reach, but struggle to find quality...
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6 Benefits of Hiring Native Speaker Translators
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6 Benefits of Hiring Native Speaker Translators

If there’s one thing that translation agencies frequently highlight, then that’s definitely their access to native-speaking translators of the target...
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How to Localize your Ad Campaign – A Step-by-step Guide
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How to Localize your Ad Campaign – A Step-by-step Guide

We’re exposed to ads so regularly it’s impossible to keep count anymore. In fact, marketing experts reveal that the average...
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Why You Should Invest in Marketing Localization in 2023
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Why You Should Invest in Marketing Localization in 2023

Marketers are investing in marketing localization more than ever before, and this global trend isn’t going away anytime soon. This...
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A List of Generational Slang Words and Phrases – X, Y and Z
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A List of Generational Slang Words and Phrases – X, Y and Z

There is a moment that all of us dread when in a conversation with someone younger, and they say a...
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Alphabets – A Journey Through Written Communication
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Alphabets – A Journey Through Written Communication

The modern-day Latin alphabet sits among the other 293 writing systems currently used in our world today. Each one is...
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23 Most Translated Books
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23 Most Translated Books

What would our world be without books, without stories? Can you even imagine? Neither can we. Today, we celebrate translation...
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SOS, Endangered Languages! How Can You Save Them?
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SOS, Endangered Languages! How Can You Save Them?

Climate change, endangered species, but endangered languages? According to the 2021 UNESCO World Report of Languages: Towards a Global Assessment...
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The Language of Online Gaming (Part 2)
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The Language of Online Gaming (Part 2)

We continue to navigate the online gaming realm through language . Words have power. So, harness it to turn the...
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The Language of Online Gaming (Part 1)
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The Language of Online Gaming (Part 1)

The online gaming industry is growing at lightning speed, with new games popping up a dime a dozen. Centred on...
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Running an Online Casino Platform? These Content Marketing Tips Will Surprise You
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Running an Online Casino Platform? These Content Marketing Tips Will Surprise You

Do you know how much the online casino and betting market is worth? Maybe not, but we stretched our antennas...
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Game Localization in 2022 – A Step-by-Step Guide
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Game Localization in 2022 – A Step-by-Step Guide

Games, games, games – they equally challenge and thrill us. Some of them caught the eye of filmmakers who turned...
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Content Marketing: Something You Could Learn from Hackers
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Content Marketing: Something You Could Learn from Hackers

An image is worth more than a thousand words, they say. Then why do we need content? And what on...
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