Remember Tetris? Did you know it’s been around 40 years since the game was initially released? This gaming classic and...
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Tag: digital marketing
By Anastasia Dimitriadou
The Game Localization Process & 22 Tips to Make it Easier
Localizing your game to match your global players’ cultural, linguistic and regional expectations is a surefire way for you to...
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By Anastasia Dimitriadou
Game Translation and Localization – A Definitive Guide
Embarking on your game localization journey soon and want to know your way around the territory? You’re at the right...
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By Anastasia Dimitriadou
Learning Languages with Gaming and The Implications for Game Creators
To play or not to play? That’s the big question that has been pondered for at least a couple of...
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By Anastasia Dimitriadou
Languages
Marketing Translation
Multilingual
Pangea
SEO
Translation
Translation Technology
Translators
How to Localize your Ad Campaign – A Step-by-step Guide
We’re exposed to ads so regularly it’s impossible to keep count anymore. In fact, marketing experts reveal that the average...
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By Anastasia Dimitriadou
Languages
Marketing Translation
Multilingual
Pangea
SEO
Translation
Translation Technology
Translators
Why You Should Invest in Marketing Localization in 2023
Marketers are investing in marketing localization more than ever before, and this global trend isn’t going away anytime soon. This...
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By Anastasia Dimitriadou
Popular Holiday Greetings in 4 of the World’s Most Spoken Languages
What’s your favourite holiday of the year? If you’re anything like most people, it won’t take you that long before...
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By Fares Zoghlami
The Bizarre Use of English in Japanese Advertising
Have you ever wondered why Japanese advertisements have so much English content? If you walk through any major intersections in...
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By Dana Ungureanu
The Grind of Localizing Taglines & Slogans
A slogan is the first thing that prospects associate your brand with. If you think translating “a sentence” or “a...
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By Dana Ungureanu
Should Pidgin English Be Classed As an Official Language?
The Oxford English Dictionary defines “Pidgin” as a language mixing lexical, grammatical, and phonematic features of two or more languages,...
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By Dana Ungureanu
Disney: An APAC Localization Case Study
Disney, a name that enchanted the childhood of generations, continues to amaze the showbiz world with its incredible ability to...
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By Dana Ungureanu
How Localization Helped Rebuild South Africa
South Africa, a country torn by apartheid, has phoenixed over the last decade as a market worth exploring. In this...
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By Jack Muscutt
Is French Really the Language of Love?
For many, French is considered to be one of the most romantic languages in the world, where native speakers of...
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By Dana Ungureanu
Why Does Media Localization Matter?
Touted as an intrinsic part of worldwide brand promotion, “localization” applies to all activities involving interaction with international users. But...
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By Dana Ungureanu
Is SEO a Creativity Killer? The Toils and Tribulations of Searchability and Readership
How can you marry creativity and SEO? Where does the rigidity of SEO end? Can they coexist in a single...
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By Dana Ungureanu
Can Natural Language Processing Boost Digital Marketing?
Does Natural Language Processing (NLP) sound complicated? That’s because it is. NLP is, in fact, a form of artificial intelligence...
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